• The Play to Earn model has been the starting point of the NFT gaming development, however, it has created a sustainable concept – NFT games are not for fun.
• A new branch of industry is emerging, which focuses on user engagement and emotions. The use of NFTs is a realisation of a tool that allows players to immerse in addictive gameplay and unleash their creativity.
• The NFT space continues to battle user attraction and retention, as the crypto industry evolves from funny cats into a global trend in response to market circumstances and user requirements.

The world of gaming has been revolutionised by the emergence of Non-fungible tokens (NFTs). NFTs are digital assets that are stored on the blockchain, allowing them to be owned and traded on the open market. The NFT space has grown exponentially in recent years, with developers creating new and innovative ways to use this technology.

The Play to Earn (P2E) model has been one of the driving forces behind this growth. The P2E model has been embraced by many gamers, as it allows players to earn real money from playing games. By completing in-game tasks or simply playing the game, players can earn money from the NFTs they own. This has been a revolutionary concept, as it has created a sustainable model for NFT gaming, allowing players to make money while playing.

However, while the P2E model has been successful in attracting users, it has also created some challenges. The main issue is that it is difficult to make money in the red market. This is because P2E games do not offer anything interesting or engaging and players are looking for more than just the ability to make money. This has resulted in a lack of user engagement and retention, as players are not willing to invest their time in these games.

In order to overcome this challenge, a new branch of industry is emerging. This industry focuses on developing games that are more engaging and emotionally stimulating. These games combine the best traditions of WEB 2.0 games, with the use of NFTs as the realisation of a tool that allows players to immerse in addictive gameplay and unleash their creativity.

By developing games that are more engaging and emotionally stimulating, developers are able to attract and retain users. These games are designed to provide players with an enjoyable gaming experience, while still allowing them to make money. This has resulted in a surge in popularity for NFT gaming, as players are more willing to invest their time in these games.

The NFT space continues to battle user attraction and retention, as the crypto industry evolves from funny cats into a global trend in response to market circumstances and user requirements. Developers are now creating innovative ways to use the technology, while still focusing on making games that are enjoyable and emotionally stimulating. By doing this, they are able to attract more users and provide them with a gaming experience that is both fun and profitable.